Throughout our everyday lives we as individuals have likely been to or experienced a world heritage site as something that holds magnificent beauty and a contribution to the way a culture defines themselves. In doing so, we can see that with its outstanding universal value each site can experience an extensive amount of tourism throughout the years. As many of the town praise and admire the work of art people from across the world as well would like to go and experience its beauty for themselves.
Over the years as tourism became more extensive it was turning heritage into what people call today heritage tourism. In other words it allows foreign cultures to experience and explore the “historical preservations.” However, even though tourists visit the area within the site use it to an extent for economic purpose. Also, it is said that some heritage sites can be seen as an attractive “economic revitalization strategy” in consideration that heritage travelers tend to spend more time and money when they visit such sites. Even the National trust insinuated that heritage tourism was “traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past.”
Personally I believe that in the past years to present we have in a way changed our outlook on the way we look at tourism and heritage. Many times people when they think of a heritage site many are not really interested to the more natural sites and seem to be more familiar with cultural sites. If you think about this heritage tourism is focused single-mindedly on culture itself. So basically tourism equals culture.
Overall throughout both tourism and heritage I believe it’s difficult to identify each definition separately because so often they work hand and hand. When people think about the words “heritage and tourism” they think visiting the world heritage site as a tourist to experience the cultural assets to the area. However, with tourism I believe the logic within it is based solely on economics and that in reality it’s not all intended for the tourists, if it was it would be free. Although, with the economic profit I believe it somewhat of a show that the cultural heritage site must over achieve and show more then what is needed to in order to “amaze” the tourists. In doing so, I feel that in a way is false heritage and that the authenticity is being diminished for the sake economic purposes.
Like Jamestown for example, a magnificent world heritage site created for the sake of profit. However, within the town it holds cultural benefits amongst the town folk even though Jamestown is heritage site based with no real authenticity because of its vast improvements toward the entertainment of their tourists.
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