The world of coca cola is a place in Atlanta Georgia that pays tribute to most of Coca cola’s past. The site actually mainly focuses on the coca cola companies past. The exhibit displays many memorabilia from coca cola’s past from: photographs, art designs, bottles, cans, and pharmaceutical materials.
Harris, Neil. “The Journal of American History.” The World of Coca-Cola. Vol. 82. No.1 N.p.: Organization of American Historians, n.d. 154-58. JSTOR. Web. Feb.-Mar. 2014. <http://www.jstor.org/stable/2081923>.
The exhibit’s memorabilia creates memories for visitors by giving them an emotion of nostalgic feeling for the brand. The exhibit also demonstrates great way of getting people to remember coca cola by showing clips of advertisements. This demonstrates that coca cola is a master at using the media to their advantage. The images of Santa Clause on their cans have helped modernize the idea of Christmas and Santa clause to the public.
“A Coca-Cola Christmas Celebration.” World of Coca-Cola. N.p., n.d. Web. 20 Feb. 2014.
However the World of Coca Cola has altered the history of the Coca Cola Company by omitting history, similar to the Alamo in Flores article “The Alamo: Myth, Public history, and the politics of inclusion”. The site does not mention that Coca Cola used to have traces of cocaine. Even the company has denied that their brand once had the substance. The site does not even mention their failed attempt of changing the formula and calling it ‘New Coke”.
“Coca-Cola: Cocaine Has ‘Never Been An Added Ingredient’ In Our Soda.” CBS Atlanta. N.p., n.d. Web. 20 Feb. 2014.
The World of Coca Cola is considered a paradise for soda and coca cola fanatics. However it is not a true representation of coca cola and mainly focuses on the positive moments of the brand. To me the museum does create interest on my favorite soda drink, but disappoints me at the same time by not displaying coca cola’s whole history.